New initiatives are being set into place to keep short codes spam free. This new initiative will filter text messages that customers do not want.
Common Short Codes will now be required to go through a scanning process that will require them to confirm that they are in compliance with the Consumer Best Practices, issued by the CSC Industry.
They are calling it the “Common Short Code Auditing and Monitoring Initiative”. This was developed with the help of cell phone carriers, users and businesses.
All programs must comply with the rules put forth in this new initiative, and will be given a period of time to fix anything that does not comply. If these companies do not meet the guidelines by the deadline to fix their noncompliance’s, the will not be allowed to renew or apply for any short codes until the problems have been corrected.
To prevent your business’s text campaign from being affected in the future, make sure you choose a text marketing provider that is familiar with CBP and the new CSC auditing and monitoring initiative. The mobile industry has to maintain compliancy among mobile application providers.
As long as you keep your messages within the guidelines, you will keep your customers happy and your business will continue to grow.
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