A new research study has found that nearly three quarters of American Adults send text messages.
Last year research showed that about 65 percent of adults text, now research shows that 72 percent of adults text. Over the past few years text message use among adults has grown significantly. However, teens still lead in the area of text messaging. 87 percent of teens send and receive texts. The big difference between the two is usage. Teens use about 50 texts a day, compared to 10 a day for adults.
Amanda Lenhart says,
"We’ve reached a point where enough other people are texting that (adults) are drawn into using it because they can finally use it to communicate with a substantial number of their friends and family."This shows that text message usage has reached such a large level of usage, that people who had no interest before are now drawn into texting.
This data provides a great deal of valuable info to mobile marketers. Adults are the most valuable demographic for marketing purposes, since they make more important buying decisions than teens. So now that marketers know the percentage of adults that use texts is rising, they can formulate they strategy accordingly.
More interesting points:
• 5 percent of all adult texters send more than 200 text messages a day or more than 6,000 texts a month.
• Fully 15 percent of teens 12-17, and 18 percent of adults 18-24 text message more than 200 messages a day, while just 3 percent of adults 25 to 29 do the same.
• Heavy adult texters – those who send and receive more than 50 texts day -- also tend to be heavy users of voice calling. Light texters, who exchange 1 to 10 texts a day, do not make up for less texting by calling more. Instead, they are light users of both calling and texting.
• 57 percent of adults with cell phones have received unwanted or spam text messages on their phone. (this is most annoying because those without unlimited SMS plans are basically paying for this spam)
• 90 percent of parents are more likely to have a cell phone than adults without children under 18 at home (78 percent).
• 72 percent of parents have slept with their phone, compared to 62 percent of non-parents.
• Heavy adult texters – those who send and receive more than 50 texts day -- also tend to be heavy users of voice calling. Light texters, who exchange 1 to 10 texts a day, do not make up for less texting by calling more. Instead, they are light users of both calling and texting.
• 57 percent of adults with cell phones have received unwanted or spam text messages on their phone. (this is most annoying because those without unlimited SMS plans are basically paying for this spam)
• 90 percent of parents are more likely to have a cell phone than adults without children under 18 at home (78 percent).
• 72 percent of parents have slept with their phone, compared to 62 percent of non-parents.
African American and English-speaking Hispanic adults are slightly more likely than whites to own a cell phone, with 87 percent of African-Americans and English speaking Hispanics owning a phone, compared with 80 percent of whites.
The study data was collected from telephone interviews conducted by Princeton Survey Research Associates International for Pew Research, between April 29 and May 30, 2010, from a sample of 2,252 adults aged 18 and older. The teen data came from a study also done by Pew Research, released late last year.
Source: MSNBC
Source: MSNBC
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